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Steam Controller: Reservations open May 8th [one Steam Controller per user] [req: account in good standing on Steam] [req:purchases on Steam prior to April 27, 2026] (store.steampowered.com)
submitted 2 weeks ago by alessandro@lemmy.ca to c/pcgaming@lemmy.ca
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[-] CountVlad47@feddit.org 46 points 2 weeks ago

Good to know. Thanks. It's crazy they didn't do this from the beginning.

[-] radix@lemmy.world 21 points 2 weeks ago

There was a full news cycle of tech folks talking about how "they are so in demand, they sold out instantly." Build the hype with free press.

Valve has enough experience with this to know exactly what they were doing.

[-] ripcord@lemmy.world 6 points 2 weeks ago

They have like 150 people working there. I'm not sure that's more likely than they just flubbed something.

[-] SailorFuzz@lemmy.world 14 points 2 weeks ago* (last edited 2 weeks ago)

I think they wanted to leave a bunch of scalpers as bag holders. It's kinda genius. Let the scalpers go crazy buying a shitload of controllers, then later let actual consumers buy and reserve. So actual players have a reason NOT to buy from the inflated scalpers, and the scalpers are left with a bunch of controllers they can't sell because everyone is buying them at fair price.

And the scalpers will have a hard time buying up the second stock, because many of them likely already blew a lot of money the first time, and the second time will require a lot of bottery that will be even more expensive to try and pull off.

[-] ripcord@lemmy.world 11 points 2 weeks ago* (last edited 2 weeks ago)

There is no way that this is why.

[-] Psionicsickness@reddthat.com 4 points 2 weeks ago

Sure, but a decent side effect.

[-] krimson@lemmy.world 3 points 2 weeks ago

If I remember correctly they did setup a similar reservation system for the Steamdeck when it came out?

[-] Rooster326@programming.dev 2 points 2 weeks ago

They set it up for the Index before then

this post was submitted on 07 May 2026
177 points (98.4% liked)

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