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Meta Threads engagement has dropped 50% in a week
(www.nbcnews.com)
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this post was submitted on 14 Jul 2023
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Typical fear of missing out behavior. Folks flock to Threads to see what it's all about, see that it actually sucks, and bail.
Yeah FOMO is a helluva drug. I'd be willing to bet that while there are plenty of users on the newplaform, people actually posting is not there yet, and with the lack of content for users to doom scroll they're hopping back to whatever app they came from. Most people don't give two shits about actually engaging with a given userbase, they just want to doom scroll content and zone out.
Why did they start calling it "Doom scrolling?"
It's generally when you're stuck in a loop of reading negative posts/articles. I think the phenomenon comes from how when you read a negative article/piece of news you feel down, so you want to scroll further in the hopes of seeing something positive to lift your spirits. But then of course it's only more negativity, and so you keep going. And the algorithms of Twitter/Facebook knows this, so they don't tend to help you find something positive.
Nothing positive is needed. It's an outrage engine that keeps you involved by edging on the max level of disturbance you are comfortable to consume. Seeing, posting reactions, having likes enables you to keep it going.
That's fair, I don't partake in that side of the web myself but when I get stuck in it it's usually because I read something depressing and am scrolling desperately hoping for good news.
Meta could learn a lesson or two in edging ๐