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Nothing Phone (2a) review
(m.gsmarena.com)
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this post was submitted on 15 Mar 2024
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Android
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I don't think it will be a loss leader because phones at this price are specced the same or better. Plus they are making them in India, which is super cheap. I think this is aimed at filling up the bank account with much needed cash as well as massively expanding the customer base.
This is what I said they should have done last year when the 2 came out. Many times I commented and complained on socials and YouTube, even directly to Carl, that the 2 was way too expensive and not many will buy it. What they needed was a cheaper, mass appeal phone to build the brand and customer base.
Well I was right. They sold 60 000 in the first hour and revealed that phone 1 AND phone 2 sales COMBINED never reached 100 000 units.....
That phone 2 barely sold. Exactly as I said. He had to lick his wounds and learn his lesson. He thought he could just come out and compete with Apple, Samsung and the rest just because his phone looks like an iPhone.... Think again.
They subsequently went on to sell 100 000+ of the 2a on that first day, which is a very strong start and injected massive cash into the business.
Let's see if the sales continue but at that price they are least will be looked at by consumers as an option, which wasn't the case with 1 or 2 due to their high pricing.
Must have been very uncomfortable explaining himself to investors after the phone 1 and 2 failures......
They might have one or two better specs but the package at that price is pretty good. The Redmi Note 13 Pro+ is more expensive, has a fuck ton of bloatware and launched with Android 13 out of the box. Also has that idiotic curved display and terrible auxiliary cameras. The Poco X6 Pro has a much faster SoC but the cameras are not as good as HyperOS is essentially a more refined version of MIUI.
I agree the 2 was too expensive. It got a drastic price increase compared to the 1 without upgrading too much. What they should have done is released a 2 around the same price as the 1 and released a Pro version if they wanted to sell a phone with a bigger profit margin.
I got a phone 2 3 months ago and it was at least $100 cheaper than a similar pixel or Samsung that was available
Really depends on the location. In North America and Western Europe, it costs about as much as a OnePlus 12R which has a better chip, bigger battery and will get updates for longer. In the US, that's after discounts. There were times you could get an S23 for the same price which isn't a good comparison for the Phone 2 unless the bigger display,better battery life and unlockable bootloader are more important than IP68 water and dust resistance, a faster chip and an offline presence.