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Shoppers prefer 'vegan' food labels to 'confusing' plant-based terms, according to new survey
(www.veganfoodandliving.com)
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this post was submitted on 14 Apr 2024
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Vegan
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That's exactly what it is. The font size is not significantly different between those words, and it is a single sentence.
Yes it is a different size, but we're talking like font sizes 18 and 20, its not significantly different. To be fair though, plant-based is black while the rest is white.
It clearly is referring to the bowl. It has an arrow pointing to the bowl.
The other side of the packaging, where all the rest of the info about what food is in the product is located also clearly says Vegetarian in larger font. That's where any phrasing like Vegan would clearly be.
This looks like someone trying to find a complaint in an otherwise pretty clearly labelled product. No one would mistake this product unless they didn't look at the packaging.