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Liberals beg for the obfuscation of power through democratic politics.
Trump strips that away to reveal politics as pure will to power. Which shows radicals that all power comes from the barrel of a gun, as Mao said. Which must be good for the world if power under capitalism is seen more clearly for what it is: as the ruthless competition between members of the ruling class for control of the rest of us, the enslaved populations of the planet.
They just rebranded it DEI
DEI is more about affirmative action and not as much about any cancel culture stuff, it is still localized to the right as opposed to bleeding over across the political spectrum like complaints about political correctness have.
Some apoliticals have been taking in by Gamergate 2.0 abd the SweetBaby Inc. shit. The frustratin of some men by perceived censorship of sexy shit in video games has made some inroads with nonchuds.
Gamergate 2 has none of the juice of Gamergate 1, the game they were targeting in the first was an indie game nobody played that people could make whatever up about indefinitely. This time they are going after mainstream games that will likely do big sales and even amass a proper fanbase. Them going after Assassin's Creed for having a black samurai has put them into conflict with actual black people and not just anti-racist libs, and they are not going to out-post black twitter.