I see, thanks for the explanation. I hadn't thought of the two things quite that way, that they fit together. False consciousness is the subjective manifestation hegemony's objective condition.

Thanks

Not necessarily! Here's the final call to action from this incredible essay:

The good news is that we’re further along than we think in overturning this state of affairs. If we relinquish anarcho-liberal fantasies of utopias where we no longer work, if we instead accept that we are workers, if we are able to do so with pride, many realistic victories turn out to be very much within reach. Everywhere that workers already work hard, they simply need to socialize the fruits of their already-socialized labour. Admittedly, reorganizing production isn’t a trivial task. However, the point here is that our social mechanism already offers ample proof that our skills and abilities are in plentiful supply. We already accumulated Alexandrian libraries of scientific knowledge as well as entertainment, and the ability to produce infinitely more without any “help” from capitalists!

Capitalists don’t fear individual rebels. They shower us with such bohemian stories. They fear exactly the opposite: the proliferation of an authentic working-class consciousness that pointedly rejects their “idle rich” lifestyle as everyone’s ultimate ideal. The hatred of “herd mentality” ultimately derives from the aristocratic hatred of the collective wisdom of the underclasses, of their choosing to work together in order to defend themselves from predators that would otherwise pick them off one by one. The project of repurposing this elitist attitude towards utopian goals is a dead end.

If you want to be radical, then, begin by radically rejecting the oldest and most vicious and most widespread bit of ruling class ideology: the idea that there is no wisdom whatsoever to be found in the behaviour of the masses. Reject the idea of “brainwashing,” and insist on seeking the kernel of intelligence and truth and wisdom in everyone’s current actions, even when they seem repulsive or hopelessly short-sighted. Identify where exactly you can intervene, and with whom, in such a way that it dovetails with existing tendencies, but always with an eye to revolution and the prize of a better future. Address yourself to reality in just this way, and you might just begin to change it.

In other words, maintaining revolutionary optimism and treating people not as though we are some intelligent superiors, but instead fellow workers with aligned interests, we can genuinely enact change through organizing.