TL;DR: Articles on mastodon will now automatically link to the author's fediverse handle.
Sounds like an interesting feature.
The main reason a lot of people still stick around Twitter is because the journalists are there. If Mastodon goes down this path and adds more features to help news organizations and individual reporters, the more likely people will move over.
This is very cool. I'm hoping 404media.co and aftermath.site do it -- those are two independent sites that I've subscribed to after hearing about them on the fediverse. Seems like most of 404media's writers are on Mastodon, at least.
I also like that this feature creates the ability to have a known link for an author across multiple websites. With that, you could show posts that link to any other article by the same author, regardless of which site the article was published on. So then you can see all the threads of discussion about all of the articles that particular author has written.
It's a cool feature, but it sucks that (once again) the mastodon team is taking control of fediverse-wide features and ignoring outside criticism.
Sounds like a useful cool feature, would love to see it in Lemmy too.
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