That’s not apples to apples. If you spec a windows laptop, good luck getting the same performance and the same battery life and portability at the same price. Also build quality, screen, speaker and trackpad quality will likely not be at apples level from the windows machine. If that’s what you’re in the market for Apple machines are not bad. For instance a photographer/videographer working on location, truly amazing for them. Should everyone buy one? No. Are there a 100 better ways to spend the money if you don’t have that specific Apple favoured use case. Sure, e.g. your mum doesn’t need a MacBook Pro for Facebook / Amazon browsing and your cousin shouldn’t buy a Mac Studio for gaming. But use cases do exist, and for those people Macs are genuinely a good proposition.