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Ford is fighting against physics to build affordable EVs
(www.theverge.com)
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this post was submitted on 18 Feb 2026
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Technology
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Greed and marketing marasmus aren't physics laws.
Standardisation and unification can reduce prices drastically. No, every model of the car doesn't need unique light systems, for example. And most cars don't need aero-fuckind-dynamic chassis. Yes, brick is running all right at speeds below 100km/h. And media-shmedia can be installed by the end-user according to their tastes and budget. Just provide a few spare 5/12V wires.
Unification. Standardisation. Fire marketers and designers. Ask customers what they want and ask engineers how to make it right.
Ford absolutely SLAMS physics