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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
(www.thedrive.com)
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this post was submitted on 07 Sep 2023
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HA, I read the title and thought "what is going on? I love my seat warmers" - I completely overlooked the word subscription because it is absolutely absurd that there would be an ongoing cost to the consumer for a feature that provides no ongoing cost to the manufacturer.
The cost of things has detached from what it costs to put the thing in the hand of the consumer, to instead a model of "what is this worth to you".
Yeah we’re reaching the point where it becomes clear that the market can’t bear everyone charging the most the market can bear.
People will pay extra for a luxury. People won’t pay the most they’re willing to pay on a luxury on every luxury they’ve gotten accustomed to at a reasonable price.
I hope you're right, but I've seen a concerning amount of people say "It's only $X, so why not?" so many times that it's eating up a huge percentage of their monthly earnings.