“This is the future of retail and shopping,” Avakian said.

the main reason this tech can proliferate is that the people who decide to insert ads into every area of our visual field are rarely within striking distance of the common person. these assholes all have personal shoppers/assistants, live behind walls, and we don't know what they look like. honestly, the only thing cool about any AR tech would be its hijacking by culture jamming leftists to identify/add callouts to our enemies (secret police/undercover cops, informants, ultra high net worth individuals, etc).

also, there's a great dystopian visual gag here, where it's like post apocalyptic and some plucky hero scavenger stumbles across a display fridge running on solar power with bottled water in it that is running at like 16K so it looks real and shifts with perspective, only for him to open the door and like it's empty or has a bunch of skulls in it and it's a trap set by cannibals or baddies.