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this post was submitted on 07 Oct 2023
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I keep seeing these headlines, but my ad blockers all still work just fine. So, good job Google and YouTube lol
This is a naive take TMHO.
Youtube has been rolling this out, phased, slowly, for the last few months. Judging peoples reactions and engagement levels.
They are only mildly foolish and know that ad block users are some of their most engaged and tech savvy. Just like ad block users generally know that youtube can't exist without ad, and if everyone used them, we might all be worse off.
Roll it out quickly, and you create awareness and ignite the fuckery out of the arms race, do it slowly, watch the engagement, and try to find the best messaging to bring "us" "back on side", and maybe they stand a chance to shift the needle.
(Firefox nightly + ublock origin for the record, had ad block messages on/off from Youtube for about a week)
Before long, Google will kick Origin out of their stores for malware like behaviour. ๐
https://www.mozilla.org/en-US/firefox/new/