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submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

Ubisoft Allegedly Interrupts Gameplay with Pop-Up Ads::Is it a bug or a new approach to ads in their games?

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[-] Kissaki@feddit.de 53 points 1 year ago

Ubisoft has responded to the situation, claiming that the pop-up ad for Assassin's Creed Mirage was caused by a technical glitch.

[-] thehatfox@lemmy.world 101 points 1 year ago

“It was a bug” is the common excuse when an intentional feature backfires.

Loading screen ads seem like an obvious next step of enshittification. They are creeping back into video with ads breaks on streaming, only a matter of time before they are in games too.

[-] Amilo159@lemmy.world 46 points 1 year ago

Yeah, we accidentally programmed ads into our games. Don't worry, we'll remove them for now and wait a few years before trying again!

[-] ilickfrogs@lemmy.world 21 points 1 year ago* (last edited 1 year ago)

Loading screens got shorter as tech improved. Now tech is too fast for proper ads so I bet there's going to be intentional delay time added in the future for more ad impressions.

[-] fadingembers@lemmy.blahaj.zone 10 points 1 year ago

In b4 they artificially lengthen load times for more ads

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this post was submitted on 25 Nov 2023
312 points (96.7% liked)

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