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Advertising revenue in Twitter crashes by 50%
(lemmy.world)
nuff said
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this post was submitted on 15 Jul 2023
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Nobody is talking about it, but does that advertising exec that Musk hired for CEO take a massive hit to her career for any of this?
It seems surreal to have a ghost CEO who isn't responsible for anything such a large company does. But that's exactly what's happening here.
Maybe, but there's a market out there for CEOs who are willing to take the blame for some unpopular decisions and then walk away. There's also something to be said that "-50%" might actually be an improvement over where it was before she was hired, and the bad decisions weren't hers.
But that's the thing. She isn't taking the L on this. That's my point. She seems to just be chillin', doing fuck all. Everyone knows it's Musk running it.
This isn't a case where he needed to bring in a fall guy CEO for a difficult business choice. This is a case where he brought in a new CEO to literally save the corporation, and she's doing nothing and nobody is blaming her. It's surreal.
Much of what she was brought on to do (negotiating with advertisers I guess) isn't really public facing, so from that respect it's not that surprising that she appears to be doing nothing. I also think she's not taking the L yet, if things get even worse Musk may blame her as an excuse to walk things back ("I was following her advice" or whatever).
Fair enough, I suppose we'll see soon enough. And it may or may not be extremely cathartic. :D