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If you value privacy, ditch Chrome and switch to Firefox now
(www.fastcompany.com)
This is a most excellent place for technology news and articles.
The price to pay for convenience is too steep for most people to migrate. Also if you just an average user, most of the time you will not get instant gratification for being more privacy-aware. The more you try to be more aware the more you realize that to achieve a certain level of privacy is really a pain in the ass.
Totally this for me and I'm someone who understands how bad Google is. I've been using the same Gmail account for twenty years. It's such an integral part of my everyday life. I have hundreds of stars on maps, a meticulously organised and synced Drive, all my YouTube favourites and subscriptions, Photos that are all mostly geotagged, etc. Degoogling would just be such a major hassle, and all my stuff would never be as nicely integrated ever again.