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If you value privacy, ditch Chrome and switch to Firefox now
(www.fastcompany.com)
This is a most excellent place for technology news and articles.
Chrome is popular because it works. The average person is not going to give up convenience for privacy, even if they claim to care about it. As someone who uses Firefox, I can say that some websites don't work on Firefox and Firefox is often slower than chromium browsers. While I'm ok with that, others might not be.
Firefox has multi-account containers and chrome does not. That (mozilla-created) extension is their killer app for me.