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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
(www.theinformation.com)
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this post was submitted on 26 Dec 2023
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Let's for a second take stock of what's happening here.
The ad revenue is falling short of the projected prediction of what it was supposed to be. As in the profit from ad revenue did not reach that arbitrary number.
Reddit is still grossly profitable.
This is the same kind of headline that says Facebook lost 11 bagillion dollars but in reality they didn't lose a dime they just didn't make as much as they wanted to.
The difference with Facebook is that it is a public company, so it does have to grow every year to have value for investors.
Reddit doesn't. It's existing private investors can splot the profit and be just fine. They just want a huge payout that will only come from an IPO.
Are you not aware that public companies split the profits too? They do not need to grow to have value for investors.
Not all of them do that. There are growth stocks and dividend stocks. Growth stocks typically don't pay dividends, but instead reinvest the dividend back into the company. Amazon, Alphabet and Berkshire Hathaway don't pay dividends.
Of course not. But they can, whenever they choose to. Parent comment said they have to grow since they are public, unlike private companies like Reddit.
Yeah tell it to the shareholders