Can't read the article (acts like it's paywalled but the paywall doesn't even come up,maybe ad blocking is borking it), but let me guess... Every time a show gets big, someone splits it off into a new sub service, and people are getting sick of that shit and pulling the plug on the people they pulled the plug on cable for...

My kids hit me up for yet another subscription last week, because they wanted to watch a show. I was very close to cancelling everything instead, and teaching them some slightly sketchy skills, but I took the "high road" on it. They're getting close to the age where that ain't gonna happen anymore though :)

Consolidate yo shit media dudes. You got a finite limit on how many pieces of the pie can exist. When the slices get too small because you cut it into too many slices, nobody buys a slice anymore...