106
Lucasfilm Sued in Trademark Dispute Over Backpack in ‘Indiana Jones and the Dial of Destiny’
(www.hollywoodreporter.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 20 Jul 2023
106 points (95.7% liked)
Movies and TV Shows
17 readers
2 users here now
General discussion about movies and TV shows.
Spoilers are strictly forbidden in post titles.
Posts soliciting spoilers (endings, plot elements, twists, etc.) should contain
[spoilers]in their title. Comments in these posts do not need to be hidden in spoiler MarkDown if they pertain to the title's subject matter.
Otherwise, spoilers but must be contained in MarkDown as follows:
::: your spoiler warning
the crazy movie ending that no one saw coming!
:::
Your mods are here to help if you need any clarification!
Subcommunities: The Bear (FX) - [!thebear@lemmy.film](/c/thebear @lemmy.film)
Related communities: !entertainment@beehaw.org !moviesuggestions@lemmy.world
founded 1 year ago
MODERATORS
Making sure I understand...
They used Frost River backpacks in the movie, then did a co-branding campaign with Filson to sell look-a-likes.
Not sure enough people are going to buy a backpack seen in a movie to make any sort of difference...
Ya, don't think many people are dropping $300 on a retro backpack from a movie that bombed.
It’s not really that anyone would buy it but more they stole the product and sold it through a different company. Tbh I buy one backpack a decade so I feel you, the backpack itself is a gimmick