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Twitter Turning Into X Is Set to Kill Billions in Brand Value
(www.bnnbloomberg.ca)
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this post was submitted on 25 Jul 2023
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Technology
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Everything is tweets now, on all platforms; hear me out.
It might sound lazy, and I certainly have no loyalty to the Twitter brand, but if Musk isn't going to defend it we have the opportunity to dilute and generalize the term (like zipper or band-aid). We can kill it dead AND reclaim it.
It's a good word! Short, sweet, has familiarity, and is honestly pretty descriptive for the simple bird-like chatter of the discourse. Everything else proposed sounds dumb as hell, not to mention you're doing the marketing for them. Don't sell their brands - suffocate them!
this appeals to me on such a visceral level.