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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
I'm surprised people trust Microsoft and Amazon more than Apple; Amazon needs all the data they can get on you to build "better" profiles on what to sell you, ties your Alexa requests to feed advertising (you can opt out) and Microsoft, especially with Edge (post advertising and services team takeover) has been trying to send everything to Microsoft to feed both ads and their AI. FFS, even Outlook warns you now that they'll share your data with >800 "partners".
Apple is no saint, far from it, but people trust a conglomerate over it?
Apple is just less used
Apple
Yes I trust them more than most.
They don't need adv, users are locked inside their platform - so they protect their users from the outside while they use them from the inside (in the end not much different from the others)