I believe the author got the wrong job position. If your job title is something like 'software developer', yeah you are measured by the amount of lines of code. You should aim for a senior role such as 'system architect' or 'technical lead', then you have some kind of guidelines from the sales side of business, and your job is to turn them into requirements and produce the final product, and you choose the tech stack and other details that are inconsequential for sales bug will get the programmers flinging keyboards.