268
Apple refuses to call Apple Intelligence 'AI'
(www.engadget.com)
This is a most excellent place for technology news and articles.
Yeah, this is super on-brand for Apple. They still have the Jobsian slavish devotion to branding with all the Tim Apple complete lack of understanding as to its value or how to leverage that value.
I agree with you. I think the responses to your comment are missing a few key points
I read OP as “names are dumb and this is just Apple trying to be different in the same way everyone else is.” I think all of that is true and I think it’s valid criticism of the product. My last point about Apple’s value is probably the most important. They can do a lot of dumb shit before it matters.