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this post was submitted on 02 Sep 2024
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This is maybe my biggest pet peeve. These companies are not listening to you in any meaningful way.
You can trivially confirm this by hooking up your home network to Wireshark and filtering packets.
Other reasons:
Now I'm sure this is some marketers wet dream, but the logistical and PR nightmare this would create dissuades all but the dumbest ad agencies. This is mostly just terrible tech journalism.
Not to mention cross site trackers owned by Google and Facebook.
I think people greatly underestimate (or misunderstand) the pervasiveness of ad tracking pixels.
Basically any website that has ads or tries to sell you something has a tracking pixel. These pixels create profiles of devices and track almost everything you do while interacting with those sites.
These pixels don't require any actual "information" about you, they're only interested in what you (via the device you're browsing on) will buy. They also don't use cookies anymore, it's usually a combination of user agent, IP address, and coarse location. As you said, companies will generally share these profiles.