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God of War Ragnarök - PC Launch Trailer
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Even for the single player games?
Starting with this one, it's a requirement on PC, yes. Hopefully they do away with it due to lost sales, but they're still at least pretending that they're somehow going to convert PC players into console players.
I don't think that's their goal at all. Otherwise we wouldn't see any sequels released on PC, that would be a much better strategy for converting players to console. The only reason publishers require their own logins in games, at least for single-player titles, is data collection. Data is very valuable.
Literally their goal.
They really underestimate patient gamers.
Yeah, I think the strategy is so terrible that they can't believe it, but they've publicly stated that's the goal. I'm not sure what data they'd get out of it that they don't get out of Steam achievements, but more likely it's to brag about how many "active PSN users" they have, using a misleading number. Still, all I see when I see that requirement is online DRM.