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submitted 2 months ago by Pro@programming.dev to c/technology@lemmy.world

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[-] RedditIsDeddit@lemmy.world 3 points 2 months ago

YouTube really likes to just destroy itself huh?

[-] ExistentialKiwi@lemmy.world 2 points 2 months ago* (last edited 2 months ago)

I think it's funny that Google thinks putting an ad in when someone is most engaged with a video will be an effective advertising technique. So someone's going to be absorbed in the video, be presented with an ad while engaging with it and be happy that they were interrupted to be served an ad? Sounds like a great formula for pissing off your users.

[-] essteeyou@lemmy.world 2 points 2 months ago

For YouTube, viewers aren't the users, advertisers are.

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[-] Sam_Bass@lemmy.world 2 points 2 months ago

Knew from inception Gemini was shit

[-] sunzu2@thebrainbin.org 3 points 2 months ago

They don't even need Gemini for this... They are just shoving into everyones face. I am sure data they have on people was watching the video is all they need and doesn't take "ai" to figure it out.

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[-] lightnsfw@reddthat.com 1 points 2 months ago

Just imagine coming up with shit like this being the only job you can find and not jumping off a building instead.

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this post was submitted on 15 May 2025
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