Thats the price to pay for convenience.

https://postimg.cc/CdqZRDt1

This doesn't happen to me on my phone, appears to be a glitch.

What was Heartless Ansem's famous quote again? Oh yeah. "And now darkness within darkness awaits you." But ads instead of darkness.

I use a shortcut for "My ~~ads~~ apps" so that I don't go through the home screen when I want to get updates; sadly, it wouldn't help when searching for new apps.

I use Aurora store with Google play sign in. So i've never noticed any ads lol

I am really lately hating my android phone and the targeted ads disguised as "Article I might be interested in" in the google now section of my phone.

I'm tempted to switch to an iphone but I realize the same problems exist over there too. We need a new mobileOS....with blackjack