"Curse googles sudden but constant betrayal!"

Basically adware.

Yes because that's beneficial to society and definitely not solely for the purpose of making the company and their executives richer.

I think the key is not Firefox but Apple. If Apple does not join the DRM web future, Google cannot force it.

It's almost like Google wants me to trade my android phone in on an iphone.

Imagine if ads had remained a single static banner at the top/bottom of the page and was hosted by the site itself. Maybe there wouldn't be an arms race to infiltrate every aspect of our digital lives.