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Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company's business beyond digital advertising, according to an investor presentation by owner Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters.

Yaccarino, who started as CEO on June 5, told Twitter investors on Thursday that the company is in early conversations with political and entertainment figures, payments services and news and media publishers, said a source familiar with the matter, who spoke on condition of anonymity to discuss a private investor call.

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[-] VulcanSphere@kbin.social 1 points 1 year ago

So, pivoting as a competitor to Instagram (Meta) and TikTok? Yeah... good luck, Elon

[-] aedyr@lemmy.ca 1 points 1 year ago

Oh great, another pivot to video. I feel like the lesson wasn't learned the first time around.

[-] Jo@readit.buzz 1 points 1 year ago

Yaccarino told investors that ad spending in several advertiser categories is now up at least 40% year-over-year, including health, consumer packaged goods and financial services, the source said.

So, kook pills, preppers, and crypto scams.

this post was submitted on 16 Jun 2023
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