I wish that in the future developer can just host their own game with very minimum cost/overhead unless they really need some platform's backend feature. (multiplayer game mostly.)

For single player game I really don't see why it is so difficulty to host (even torrent it) would be a hard thing to do. During the shareware/pre-steam days where you may have downloaded the full game with a soft lock, I've played a whole game and then try find way to send my money as well. (was not living in NA at that time and there was no guarantee that a game will be imported with official vendor.)

Just weird aside, but the meme they use as an example implies that you have to pay to add friends on steam, and that is just a weird example to use.