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Those YouTube ads everyone hates made $10.4 billion in just three months
(www.pcgamer.com)
I use Firefox with uBlock Origin and SponsorBlock. I never see any ads on youtube.
Tbh YT premium is well worth the asking price though I wish it subsidized the free experience as that's much more important for the platform.
There are tools that let you do what YT Premium provides for free unless you're hooked on the music.
This is a most excellent place for technology news and articles.