This is the best summary I could come up with:

The new trade group should give companies like Netflix and Disney a solid foundation from which to deal with current and future regulation by the federal government related specifically to streaming.

The SIA formed as regulators look for ways to deal with a changing entertainment landscape that increasingly includes content creators on social platforms, which these companies don’t necessarily want to be lumped in with.

In addition to Netflix and Disney, Axios lists SIA members Paramount Plus, Warner Bros. Discovery’s Max, Peacock, TelevisaUnivision, and some small streamers like For Us By Us Network, Vault, and AfroLandTV.

Netflix joined the MPA in 2019 and left the Internet Association, a broader trade group representing Big Tech companies like Google and Amazon that can’t really help streaming video firms with intellectual property fights (and in some cases, could be at odds with them).

Because streaming video companies exist in such a weird limbo between all of these worlds, they could get caught up in legislation that’s intended to target other facets of the internet.

Laws like the Kids Online Safety Act (KOSA), which features overly broad definitions of the platforms it targets and has troubling privacy implications thanks to surveillance requirements, could sweep companies like Netflix or Disney up into its dragnet.

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So what makes it new? Is it just bringing in digital pure plays like Netflix and Amazon into the fold of TV industry stalwarts like NBC, Disney, and Disco/Warner? Is it new working groups that focus exclusively on digital regulation as opposed to legacy over the air and cable TV?