Apple has a literal 100 billion in cash reserves. They’ll be just fine with losing a billion a year while becoming THE source for premium TV content

Just looking at the numbers, they are spending $5G and losing $1G. Their subscriptions are growing. So if they grow another 25% they are making money. (Ignoring infrastructure costs which are most likely a tiny fraction of per-user revenue.) They also just launched an Android app. So I think their story is looking pretty good. Not even considering that it raises the value of Apple TV hardware, their other devices and gives them more lock-in for customers in general that seems like a great investment they made.

*citation needed

They don’t say where they get these numbers other than “two people” cited in a paywalled article.

Apple One has over 1 billion subscribers. I’m sure they can afford a loss leader like that.

The only way to know if this true is if Apple says so or they just stop producing content.

Apple TV+ is a great service, good app interface and some decent series there too. Too bad I had to get rid of it due to the current US administration and their policies. Apart from the default apps I switched everything to European and/or non-profit open source alternatives, which was surprisingly easy.

Interesting

Really liked mythic quest and after party. Could not recommend it more.

stop cancelling schmigadoon and central park the only two shows on apple tv i liked.