I have to explain to foreign brands that I cannot post on TikTok because the platform is blocked in Albania.”

Elvi Nuhu, 27, is a content creator in Tirana. Having amassed 115,000 followers on TikTok, he makes a living from social media. Speaking to iMEdD, he sounds anxious.

“The biggest problem is with foreign brands that want to sponsor their products or services on my TikTok. Because maybe foreign brands don’t know the situation in Albania,” he explains.

In early March, the Albanian government announced a year-long ban on TikTok, citing concerns over protecting minors from violent content and hate speech. The government decision began to be implemented gradually after March 13.

Opposition politicians in Albania, civil society members, and journalists who spoke to iMEdD argue that Prime Minister Edi Rama’s real objective is to silence government critics and manipulate the upcoming elections in May.