Believable as in imitates the writing style, sure, but what's the point if it's factually incorrect?

From the article:

The company joins a growing number of media entities experimenting with the technology [...] These trials have already led to a flood of error-laden, plagiarized, and poorly written content due to badly implemented — and, some would argue, inherently unsuited AI models — that still have a strong tendency to make up facts.

Hate on Kotaku all you want but they don't make shit up as often as AI does