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The recent criticism of Linus Tech Tips, explained
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Aw shit they have a proper video response.
TL;DW It looks like they're slowing production massively until they sort their internal processes out.
If it happens, it won't last. A PR stunt until they feel things have blown over and they'll ramp right back up. People will notice and they'll have a canned response ready which will include various employees saying how they actually prefer the fast pace.
It'll read very similar to all those HR posts on LinkedIn where employees everywhere seem to love going into the office and hate working from home...
Save this post, because it'll be less than a year I predict this will play out.
It's less of a stunt and more of human nature. They messed up, they realize it, they put controls in place to prevent similar errors, they get into a groove, they loosen the rules to streamline the process, they mess up, they realize it, ....
This is how every single entity in every single production industry works. Financial markets? Obviously. Food Safety? Of course. Buildings and bridges? Uh, yeah. Security? In the news all the time. Submersible adventures to the Titanic? LOL. It is an exceptionally rare condition where an error and a reaction leads to a permanent chance in procedure (though they do exist).
Managed to do a screwdriver plug, Floatplane plug and mention dBrand.
My god...
EDIT: and lttstore.com smh
I started boycotting LTT when he had his shit take about blocking ads being essentially stealing.
Well I sure don't steal Linus anymore that's for sure.
And I would be stealing Linus for sure considering the absolutely crazy amount of ads there is on this channel.
Ever watched a WAN Show without any AdBlock or sponsor block ? That's like 40% of the duration of the video if I include the LTT shop.
It's by far the channel on YT that I watched that pushes the most ads/sponsors. And I'm not even accounting for the YT ads themselves.
Fuck LTT seriously, he can push as much ads as possible AND on top of that you have to watch all of them religiously.
If that's the price for his content, not worth it for me.
I unsubscribed and started boycotting it when I watched a video one day and it wasn’t clear to me that the whole video was a sponsored ad until the very end when they dropped a line like “Oh and thanks to our sponsor XYZ for giving us all of the hardware we showed you today.”
I was watching multiple reviews on products I was a shopping for and realized they were an unreliable source if they didn’t disclose this was basically a shill video until the last few minutes.
That's pretty normal in the podcasting/streaming/video world, although usually at smaller scale. Most of these people work with a "subscribe to my patreon to get access to the fan-discord" and questions/suggestions for the show come from the fan-discord.
I can't fault them for the hustle normally - that's the business they're in. But yeah, plugging stuff in an apology video is grotesque.
I'm just a passive observer who's watched maybe a few dozen LTT videos ever, but this here was also my take away and always has been with this organization. I don't know how big this company is but they're clearly at a level where they, as a company, are mostly in it for the money. For me as an outsider, LTT is becoming more well known for the problems it has more so than the service it provides.
This blatant plug to ask people for money in what should be a somber apology video is arrogant and obscene. They're acting as if they're all-powerful and infallible in a video explaining their failures.
It strikes me that they're putting themselves in a position to rectify foundational disorganization because they're more concerned about revenue than they are fulfilling their promise to to their audience - robust testing and reviews / critique that can consumers can trust without hesitance.
Asking people to buy things should not at all cross your mind in the production of this video.
With that said, if they are the mega-org that I presume they are, it's their prerogative to be concerned about revenue more than anything else. As a consumer, I don't find revenue-centric organizations among the top of entities I would deem trust-worthy.
Is everyone other than Linus wife reading off a teleprompter?! Come on!
I don't see anything wrong with that, and chances are they all are. It takes a good speaker to do it without making it feel artificial, but if you're a big enough company you have marketing, legal and corporate vet all external announcements first, even for videos such as this. That's just an entirely normal part of the process.
Better use a teleprompter than have them spend an additional $500 to reshoot it.
Well, I hope they really mean it and don't just go back to their old ways later