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this post was submitted on 17 Jan 2025
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One scenario is that normies join en masse and influencers/marketers follow them, and the quality of conversation goes to zero like on all big platforms. You can't solve this with software.
So that's "getting shittier" but not "enshittification". The latter is explicitly a profit-motive driven phenomenon, coined by Cory Doctorow in 2023. Here's the original post he made about it: https://doctorow.medium.com/tiktoks-enshittification-bb3f5df91979