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I don't think it's fair to criticize his usage of employees... He's operating a media company and all of his upgrades are essentially glorified media operations. Everyone on camera is a media personality playing a role.
The point isn't to get cable installed, it's to have an engaging personality on camera doing something interesting. Getting cable installed is a happy coincidence.
Even then, he shouldn't have asked his employees to work on his home renovation.
Wasn't all the "work" explicitly recorded for use as content? (And they hired a painter anyway)