The corporations seize control of any youth cultures with frightening efficiency nowadays. You’ve got stuff like Fortnite dances, where kids are copying them on Tiktok - another corporate platform - and then that’s referenced in corporate superhero films. Basically a big corporate human centipede eating its own anus. And you’ve got situations like Billie Eilish, who’d barely had a viral video before being groomed by a team into a carefully manicured chimera of every youth culture going. Grassroots is ripped out and added to the machine.