Reminds me of an episode of Malcolm In The Middle.

Lois gets moved to working the cash register at her job; it's easier work but they want her to wear make-up. She reluctantly allows a co-worker to give her a makeover. When Hal sees the new look he goes nuts over her looks, so Lois keeps using make-up.

Eventually she's mistaken for a hooker and stops using the make-up.

She goes home looking bedraggled. Hal sees her looking like a wet kitten, and goes nuts over her looks.