Until they get native DX11 support at the level of the other 2 companies, that will continue to damage their appeal. I know people don't like them using a translator for DX9 and Counter-Strike, but there is a lot larger number of a DX11-only games and early dual DX12/DX11 games that performed better using DX11. Smooth DirectX11 support needs to be a top priority for drivers.

Plus Intel has the cash to fund path tracing delevelopment. They might be content taking market share away from AMD but spending a full billion dollars on path tracing R&D starts pushing into nVidia market territory.

If I could make one request of all of the hardware companies, it be for all 3 GPU makers to push game studios towards Vulkan as replacement for DX12.