I realize this is in the actual Steam community so I'll try to be gentle.

Why would they even want competitive advertisements on their product? They don't have official ad intergration ~buy~ ~one~ ~of~ ~our~ ~games~, because it would be like amazon advertising ordering and shipping from Walmart ~valve~ ~must~ ~remain~ ~holy~. They get advertisement dollars from the developers on their platform ~their~ ~actual~ ~customers~, they get a cut of every game sale ~we~ ~don't~ ~want~ ~last~ ~a~ ~"last~ ~click"~ ~compensation~, ~30%~ ~from~ ~a~ ~successful~ ~ad~ ~is~ ~way~ ~more~ ~lucrative~.

Steam already has plenty of advertisement plastered through it's entire platform ~you~ ~must~ ~login~, ~I~ ~will~ ~default~ ~spam~ ~you~ ~with~ ~pop-ups~ ~and~ ~a~ ~store~ ~page~ ~that~ ~will~ ~probably~ ~crash~. They've literally locked you into their advertising model already by forcing you to open their services every time you get an inkling to play a game you've purchased ~reinforced~ ~mental~ ~connection~ ~and~ ~integrated~ ~advertising~ ~ftw!~

It's quite perplexing that Steam has such a huge ravenous fan club on Lemmy. You can take a singular aspect of how they conduct business to any community on here and find examples of how it's given a pass because it's "Steam". I believe it's convinced me that people really don't mind big monopoly companies, just not ones that openly are hostile to it's users (even then some don't mind).