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Can we please make a viable (federated!) amazon alternative? I have an idea!
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Part of their point was that Amazon doesn't handle shipping for a lot of the things they sell. If you want to, they can store everything within their massively-optimized operation and ship it for you for a small-enough-to-be-compelling fee, but you don't have to. You can also just list your stuff there and ship it to customers when they order it.
This is trivial. The modern financial internet makes it extremely easy.
This is a fair point, probably the biggest issue that could be a stumbling block. One fair counterpoint is that Amazon's handling of these situations is often pure uncaring dogshit, so if you're doing a bad job at it, you're still no different than Amazon (and potentially better than, since it is hard to see how someone could be any worse.)
It's not totally simple, and you have to do some real actual work to solve it, but it's also not like going to the moon. It's solvable.
Considering your answer to payments solution was "This is trivial.' it sounds like a) You've never run a business and b) you're more interested in fantasizing than a realistic conversation.
All of this talk is actually ignoring the very fundamental aspect of this sort of transaction: trust.
When you buy from a place, you do it because you trust the store or the service to handle problems [1]. I remember one saying that a purchase is actually a very intimate relationship, and if you have any reason to think that person or service would screw up over, you’d never engage in any monetary transactions with them.
A marketplace where anyone can sell only works because despite your diligence to look for reputable sellers, the platform usually offers some assurance that you’ll be refunded for any type of scam, which means they take on the burden of doing some quality control on approving sellers. At least that’s how it works in Brazil, I suppose that a country with a high societal trust might have less of this problem, but the incentives are the heart of any system.
[1] Sure, sometimes it doesn’t go the way you wanted it and you can end up being screwed by the service, but the expectation was there.