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At a Republican town hall in Nebraska
(slrpnk.net)
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Mark Penn and Malcolm Gladwell (and many others, im sure) have both written about micro-trends, and how it takes such a small amount of the population - 2 or 3% - to reach a "Tipping Point," and force major change.
Its the reason the Conservative Propaganda Machine works so hard to keep us so confused and at each other's throats. They know that if even 3-5% of the population turns on them, they are royally fucked.