40
- Have an actual mission statement beyond just being a general purpose instance (e.g Beehaw, my instance, most of the topic-based ones, etc)
- Replace the default frontend with anything better than Lemmy-UI
- Building on #1, try to curate the experience
- Block the toxic aspects as best you can by default. Don't make new users discover and deal with the toxicity on their own. There's plenty of other general purpose instances that will let people rawdog everything (and everyone) on the Fediverse if that's what someone wants.
- Focus on "quality over quantity" and block all the content repost bots / defed from the instances that do nothing but repost Reddit content
- Consider hiding/disallowing Politics communities and don't allow accounts who post with an obvious agenda.