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Google To Allow Double Serving Ads. (www.seroundtable.com)
submitted 2 months ago by Tea@programming.dev to c/technology@lemmy.world
69 comments fedilink hide all child comments

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with double serving ads earlier and now it is officially going to be allowed.

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[-] sittinonatoilet@sopuli.xyz 51 points 2 months ago

Adtech is a scam

Recent report showed all these verification companies missed obvious bot traffic and weren’t doing anything prebid even though they were charging for it lol

https://www.adexchanger.com/platforms/adalytics-the-ad-industrys-bot-problem-is-worse-than-we-thought/

Multiple sources said that, based on the report, verification platforms appear to be blocking domains based on historical, post-bid assessments of the site’s bot traffic, rather than doing real-time, pre-bid bot blocking on an impression-by-impression basis.

[-] Darkassassin07@lemmy.ca 18 points 2 months ago

No advertising platform has any incentive to prevent bot traffic; they actively profit from 'failing' to prevent it.

[-] sittinonatoilet@sopuli.xyz -2 points 2 months ago

That’s not true

this post was submitted on 31 Mar 2025
241 points (98.4% liked)

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