● Before Biden exited the race, voters were highly concerned about his age, and swing voters overwhelmingly cited it as the main reason they wouldn’t vote for Biden.

● Voters were also deeply unsatisfied with Biden’s economy. A strong majority perceived the economy as getting worse for people like them, with more than 3 in 4 consistently reporting they were paying more for groceries. Voters blamed Biden more than any other person or group for U.S. economic conditions.

● While voters across party lines strongly supported Biden’s populist economic policies, many were not aware that his administration had enacted them.

● When Harris entered the race, her favorability surged, along with Democrats’ and Independents’ enthusiasm for voting in the election.

● On the economy — voters’ top issue — Harris struggled to escape Biden’s legacy. Half of voters said that Harris would mostly continue the same policies as Biden, leading swing state voters to prefer Trump on handling inflation.

● Harris was effective at communicating to voters that she supported increasing taxes on billionaires, but struggled to break through with other aspects of her popular economic agenda. Most voters heard only “a little” or “nothing at all” about her plans to crack down on corporate price gouging, protect Social Security and Medicare, and lower the price of groceries, prescription drugs, and child care.

● Voters were unsure whether Harris or Trump had a clearer vision, and were split on which candidate could better manage the government.

● Beyond the economy, voters trusted Trump more than Biden and Harris on immigration, foreign policy, and changing the status quo.

● The Harris campaign effectively increased the percentage of voters who believed that Trump would attempt to pass a national abortion ban. However, voters consistently ranked the economy as a higher concern.

● Voters also reported high levels of concern about the Project 2025 agenda. However, many did not believe that Trump was associated with Project 2025.

● While Harris held an advantage with voters who regularly consume political news, those who consume little or no political news — a group that disproportionately consumes content on social media — supported Harris at much lower rates.