That's definitely where it started on twitter and here. I think what happened is Felix's bit got a lot of people to actually rewatch it and since they hadn't seen it in over a decade they were surprised by how well it held up (Thats what happened with me at least). The other (more important) aspect of it would be that the sequel started to be advertised and that got a lot more people rewatching/talking about it. I'm fairly sure the latter happened first and then chapo talking about it just made it relevant in spaces we regularly use.

The other thing to consider is that you have all the other people who haven't seen it in 13 years and just kinda buy into the cultural meme about it being a bad movie that has no "cultural staying power", because they're discussing a movie from 2009 like it was released last year and everyone forgot about it.