Agree it's easier to get techies on board. With normal people it is kind of a struggle competing and argumenting against the likes of WhatsApp, FB messenger and such. But I totally think it's worth it because privacy.

I host my own XMPP server and I like it (super lightweight and easy to set up), but good god the people that work on XMPP stuff seem to not want it to take off at all. They all complain that everybody is using matrix for some mysterious reason and when you explain that you can’t in good conscience get your friends to switch to it because there aren’t really great iOS apps it’s just a hissy fit about how people should use android instead… which is just not very realistic. Really wish XMPP had a good cross platform client. The client situation is improving rapidly and OMEMO finally mostly works everywhere! But it’d be really nice if there was a consistent client between platforms.

That all sounds really critical, but I really do like XMPP and I really hope it gets better and gains more traction again! We really need good federated chat again, ideally just associated with an email address or something… because the current chat ecosystem is a mess!