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submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world

Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

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[-] Kolanaki@yiffit.net 32 points 2 years ago

Hold up...

There is counterfeit cheese?

[-] neptune@dmv.social 15 points 2 years ago

And olive oil and cigarettes and... Anything else really.

[-] Thisisforfun@lemmy.world 6 points 2 years ago

Wait till you find out about fake eggs (etc) in china

[-] GladiusB@lemmy.world 6 points 2 years ago

Have you not tried Velveeta?

[-] s_s@lemmy.one 6 points 2 years ago

EU has lots of protected origin products.

[-] fne8w2ah@lemmy.world 2 points 2 years ago
[-] bamboo@lemm.ee -2 points 2 years ago

Cheese that is cheaper and just as tasty as the original? Thank you china!

[-] GyozaPower@discuss.tchncs.de 5 points 2 years ago

With a few sparkles of deplorable work conditions on top, delicious!

[-] grue@lemmy.world 4 points 2 years ago

Don't forget the melamine.

[-] Petter1@lemm.ee 2 points 2 years ago

Yea, many swiss brands have problems protecting their IP in America. Just recently Emmentaler lost its IP there, because Emmentaler describes a sort of cheese which is like our Swiss Emmentaler in America vs here in Switzerland only cheese from the Emmental is allowed to be called a Emmentaler.

[-] ours@lemmy.film 4 points 2 years ago

Also for the Gruyère cheese it was recently announced the US will ignore Switzerland's claims. That despite the fact Gruyère and Emmentaler are traditionally made with raw milk, something that's illegal in the US.

[-] Petter1@lemm.ee 4 points 2 years ago

It’s ridiculous that while we can’t protect our cheese in America they just successfully protect pictures of any apple (even real ones) here in Switzerland.. Well, luckily only in connection with technology, but yea REAL Apples…

[-] themeatbridge@lemmy.world 1 points 2 years ago

It's not Parmigiana-Reggiano if it doesn't come from the Parmigiana-Reggiano region of France. Everything else is just sparkling cheese.

[-] kilgore_trout@feddit.it 1 points 2 years ago* (last edited 2 years ago)

It's Italian. Parma and Reggio are two Italian cities.

[-] themeatbridge@lemmy.world 1 points 2 years ago

That doesn't sound right. Are you sure it's not just all Italian France?

[-] kilgore_trout@feddit.it 1 points 2 years ago* (last edited 2 years ago)

I am Italian and am pretty sure.

https://www.parmigianoreggiano.com/

Even though somehow more people agree with you than with me, proving the point that it's important to defend the trademark.

[-] Haywire@lemm.ee 1 points 2 years ago

How would we know you are really Italian without scanning your microchip?

[-] themeatbridge@lemmy.world 0 points 2 years ago

You're not crazy, I was just fucking around. People aren't agreeing with me, they recognize I'm joking, and they are probably downvoting you because you responded as though I was being serious.

There's an old reference that Champagne isn't Champagne unless it comes from the Champagne region of France. Otherwise it's sparkling wine. It's become a meme (although the joke predates the popular use of the term "meme") to say X isn't X unless yadda yadda sparkling Y. I left the bit about it being from France because I thought it would be funny to be confidently incorrect about that, like all of Europe is French.

[-] kilgore_trout@feddit.it 1 points 2 years ago

I really didn't know how much Italian cheese is known abroad. Usually the French specialties are more famous.

this post was submitted on 20 Aug 2023
509 points (89.2% liked)

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